AI / Machine Learning / Ethics / Critical Design


Developer, Designer & Researcher


03/21 - 07/21

Here is an improved version of the text: HyPAS (Hyper-Personalized Advertising Service) is an innovative advertising platform that utilizes facial recognition algorithms to detect and analyze a person's gender, age, race, and emotions. By displaying short clips and tracking their emotional reactions, HyPAS predicts personal characteristics such as favorite food, and movie genre, but also their sexuality, and political choice. With these predictions, it creates hyper-personalized advertisements. However, the accuracy of these predictions raises ethical questions about the use of facial recognition technology, such as what data is acceptable to collect and who decides how it is used. HyPAS was designed to provoke discussion and raise awareness about the ethical implications of facial recognition technology.

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